We
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About Us

At Brand Sync 360, we specialize in delivering impactful trade and consumer marketing solutions that help brands grow, connect, and thrive. With a 360° approach, we bridge the gap between businesses and their customers by creating tailored strategies that drive visibility, engagement, and long-term loyalty.

We believe in data-driven insights, creative execution, and measurable results ensuring that every marketing investment delivers maximum value for our clients.

Our expertise lies in designing innovative trade marketing campaigns, building stronger retail presence, and executing consumer-driven activations that make brands stand out in a competitive marketplace.

Our Mission

At Brand Sync 360, our mission is to empower brands and retailers to win at the point of purchase. We create 360° trade and consumer marketing strategies that connect shoppers with products in meaningful ways driving visibility, engagement, and conversion. From in-store activations, POSM planning, merchandising, and trade promotions to consumer engagement campaigns, we are committed to delivering measurable, market-level impact that fuels sustainable growth.

Our Vision

Our vision is to become a global leader in trade and shopper marketing excellence, helping businesses create seamless, memorable brand experiences across every touchpoint. We aim to build a future where every shelf, store, and shopper interaction is optimized for performance, loyalty, and long-term brand equity. Through innovation, data-driven insights, and flawless execution, we strive to make every marketing dollar count turning shoppers into repeat buyers and brands into category leaders.

Our Core Values

What Defines Who We Are and How We Deliver

Excellence
Respect
Integrity
Transparency
Accountability
Innovation
Team Work
Creativity

Global executive team

Iqra Kanwal

Group Account Manager

Asim Rasheed

Head of Automation

Shamoon Ulhaq

Head of Operations

Iqra Kanwal

Group Account Manager

With 15+ years of experience at leading multinationals including Engro, Witribe, TUSDEC, and Unze London, Iqra specializes in client relationships and strategic account management. Her diverse background in HR and account leadership drives impactful results for our partners.

Asim Rasheed

Head of Automation

a seasoned Research Professional with over 18 years of experience. His expertise spans Business Research, Trade marketing, Data analytics, having worked with leading global and regional brands. Asim’s vision is to bridge the gap between market intelligence and strategic execution, enabling businesses to thrive in competitive environments

Shamoon Ulhaq

Head of Operations

With 17 years of experience, Shamoon Ulhaq has successfully partnered with leading multinational clients such as Nestlé, Unilever, BAT, Lipton, Pepsi and many others. His career reflects a strong track record of driving operational excellence, optimizing processes, and delivering measurable business results across diverse industries. As Head of Operations, Shamoon brings a vision of efficiency, innovation, and sustainable growth. He believes in building agile systems, empowering teams, and leveraging data-driven strategies to ensure seamless execution and exceptional client satisfaction. His operational leadership is centered on scalability, precision, and long-term value creation for both the organization and its clients.