Retail Census Services to Map, Analyze & Optimize Market Reach
At BS360, we offer Retail Census Services that give your brand unmatched visibility into the retail ecosystem. Whether you’re launching a new product, testing a pilot in a new geography, or strengthening your route-to-market strategy, our census programs equip you with accurate, on-ground retail data right down to the last outlet. We don’t rely on guesswork. We conduct field-based, GPS-tagged retail audits to help you understand where your product should be, how it performs in each store type, and what infrastructure exists to support optimal sales execution.
Our services are ideal for
What BS360 Delivers Through Retail Census
Our Retail Census Services are built around five key deliverables. Each one is designed to give your brand tactical visibility, channel intelligence, and a strategic edge over competition.
Outlet Mapping & Geo-Tagging
We physically map and geo-tag every retail outlet using mobile apps and GPS tools. This gives you a visual map of your retail universe categorized by store size, type, and geographic location.
What You Get:- Pinpointed retail locations
- Heatmaps by city, district, or cluster
- Coverage gap analysis
- Updated store lists for field force deployment
This outlet-level mapping improves the accuracy of your sales routing, distribution planning, and territory assignments.
Channel Segmentation
We segment all audited outlets into predefined retail channels, allowing you to tailor your marketing and distribution strategies based on store type and behavior.
Channels Identified:- General Trade (GT)
- Modern Trade (MT)
- Wholesale (WS)
- Pharmacies / Chemists
- Horeca (Hotels, Restaurants, Cafés)
- Institutional / Corporate
- Convenience Stores
Our detailed segmentation supports differentiated execution, from pricing and promotion to visual merchandising and route optimization.
Retailer Profiling
Beyond just locations and store types, we collect store-specific information that impacts your go-to-market success. This includes a wide range of outlet-level attributes gathered via in-person surveys and observational audits.
Captured Data Points Include:- Categories currently sold
- Brands carried (including competitors)
- Monthly sales volumes (self-declared or estimated)
- POS material visibility and condition
- Planogram compliance (where applicable)
- Purchase frequency and supply source
- Willingness to stock new products
Retailer profiling helps you target the right stores for launches, visibility investments, and promotional activities and avoid non-performing outlets.
Infrastructure Assessment
We assess each store’s infrastructure readiness to carry and promote your product efficiently. This is especially critical for perishable goods, cold chain products, tech items, or brands that require minimum visibility standards.
Assessed Features:- Cold storage / refrigeration
- Power backup availability
- Store layout and traffic flow
- Shelf space availability
- Cleanliness and hygiene standards
- Storage capacity (backroom)
This ensures your brand is deployed where it can thrive operationally, not just exist.
Technology-Enabled Reporting
All data collected is synced in real time through mobile-based data collection platforms, ensuring you receive clean, validated, and timely insights. Our reporting dashboards are customized to show the data in formats that matter to different stakeholders — sales teams, brand managers, distributors, and supply chain teams.
Reporting Features:- Interactive dashboards (Power BI/Tableau-ready exports)
- Region-wise and channel-wise filtering
- Outlet-level deep dive
- Visual maps with GPS coordinates
- Downloadable store lists for CRM or DMS import
- Compliance snapshots (photo logs, timestamps)
This helps your teams track execution, prioritize resource allocation, and update retail strategy dynamically.
Why Choose BS360 for Retail Census Services?
We combine deep retail market expertise, trained field enumerators, and technology-backed systems to offer accurate, scalable, and customized retail census projects no matter the region, scale, or industry.
Coverage Across Urban, Semi-Urban & Rural Markets
We have successfully executed retail mapping across metro cities, Tier 2 towns, and deep rural areas, enabling full retail universe visibility across all demographic zones.
A Industry-Specific Census Frameworks
Whether you're in FMCG, pharma, electronics, beverages, or consumer health, we adjust our forms, audit checklists, and data points to align with your industry’s needs and benchmarks.
Scalable Field Force & Audit Network
Our trained data collectors and field surveyors are deployed across the country, ensuring rapid and accurate data collection. All teams are equipped with mobile apps, real-time support, and quality checks.
Integrated Data Validation
Our tech stack includes:
- GPS-lock validation
- Timestamping of visits
- Duplication checks
- Photo evidence requirements
- Supervisor-level data approval flows
This ensures high data quality ready for use in internal systems, distributor planning, or salesforce deployment.
Fast Turnaround with Customized Outputs
We offer custom reporting templates that match your internal decision-making processes. Whether you need sales team maps, CRM integration files, or executive summaries, we deliver it in a ready-to-use format.
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