What Are Retail Audit Services & Why They Matter
At BS360, we provide Retail Audit Services designed to help brands monitor and validate their in-store execution across diverse retail environments. In a competitive market, visibility and compliance are not optional; they are essential for brand consistency, shopper impact, and sales growth. Our audits give you real-time, on-ground insights into how your brand is performing where it matters most: on the shelf. From product availability and pricing accuracy to promotional effectiveness and competitor tracking, we deliver granular visibility into store-level execution. Whether you’re managing a new product rollout, checking compliance for a large campaign, or reviewing your presence in modern retail chains, our data-backed retail audit programs give you full control and clarity.
Key Benefits
Our Retail Audit Service Offerings
BS360 delivers a comprehensive range of store-level retail audits, conducted by trained field professionals using mobile data collection tools. Each audit captures essential KPIs, supported by geo-tagged images and digital verification.
Availability & Stock Audits
We verify if your SKUs are present and properly stocked in each outlet. Our audits help prevent out-of-stock issues, lost sales, and gaps in retail execution.
You Get:- SKU-wise availability reports
- Shelf stock levels vs. backroom stock
- Out-of-stock alerts with visual proof
- Distributor supply gap identification
This enables your supply chain and sales teams to respond quickly and keep retail shelves optimized.
Planogram & Display Compliance
We audit your product placement, POSM setup, and display positioning to ensure they align with your brand’s planogram and visibility objectives.
Our Compliance Checklist Includes:- Shelf positioning accuracy
- Endcap or gondola placement validation
- Correct POS material deployment
- Competitor display encroachment check
- Photo evidence before and after visit
This ensures uniform brand presentation across geographies and retail partners, boosting shopper recognition and recall.
Price & Promotion Tracking
We monitor your retail pricing and promotional execution to ensure price integrity and campaign effectiveness at the point of sale.
Tracked Elements:- Regular vs. promotional price
- Discount and bundle implementation
- Campaign compliance (dates, material, SKU match)
- Promo communication clarity to customers
- Retailer participation rate
With this data, you can adjust market-level pricing, fix discrepancies, and enhance campaign ROI.
Competitor Benchmarking
We collect competitor data from the same outlets to provide you with a relative performance snapshot.
Benchmark Metrics Include:- Competitor share of shelf
- Comparative pricing
- Promotional material presence
- SKU range and frequency of restocking
- Execution strengths and gaps
This allows your team to fine-tune execution, reposition SKUs, or recalibrate your in-store investment strategy based on competitor trends.
Mystery Shopping
We conduct discreet visits to evaluate the in-store customer experience and staff performance from a shopper’s perspective.
Evaluated Touchpoints:- Staff greeting and engagement
- Product knowledge and upselling
- POS branding visibility
- Cleanliness and ambiance
- Checkout process and complaint handling
Mystery audits give you a 360-degree view of customer satisfaction from service quality to brand consistency in-store.
Digital Reporting & Dashboards
All audits are conducted using tech-enabled mobile apps that sync data to the cloud in real-time. You get customized dashboards and reports tailored to your business goals.
Reporting Highlights:- Geo-tagged and time-stamped data
- SKU-wise heatmaps and compliance scores
- Real-time visual proof (photos before/after)
- Region-wise performance filtering
- Summary snapshots for executives, and deep data exports for operations
Our dashboards allow your teams to take swift corrective actions, while also generating insights for long-term planning.
Why Brands Trust BS360 for Retail Audits
BS360 combines deep industry experience, national retail reach, trained auditors, and retail analytics platforms to deliver retail audits that are accurate, scalable, and strategically useful.
Pan-Regional Execution Capability
We operate across urban, semi-urban, and rural markets, covering general trade shops, large-format stores, hypermarkets, and independent outlets.
A Trained, Professional Audit Teams
Our auditors are trained to gather reliable, accurate data with proper protocol and compliance. Each audit is verified with photos, timestamps, and geo-location.
Flexible Audit Frequencies
- One-time campaign audits
- Monthly or quarterly compliance sweeps
- Spot-checks for market issues
- Pilot launch tracking
We tailor audit plans based on your campaign timelines and retail footprint.
Category-Specific Customization
We customize KPIs and audit modules for:
- FMCG: shelf share, planogram, SKU rotation
- Tech & Electronics: demo setup, promo pricing
- Pharma: storage compliance, stock audits
- Lifestyle: POS branding, staff knowledge
Groomed to reflect brand standards, our ambassadors follow uniform protocols, behavior guidelines, and appearance checklists to ensure consistency and professionalism throughout every activation.
Integrated Insights for Sales, Trade, and Marketing
Our reporting dashboards can be filtered and exported for sales teams, trade marketing heads, merchandising managers, or third-party distributors. Everyone gets data in the format they need.
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